Akihiko Ikeda Clip!

Quote

ステルスマーケティングと関連してネットにおける「クチコミ」に関しての私の感想は、「そもそも価値を持った時点でクチコミは成立しなくなる」というものです。
各種CGM(Consumer Generated Media)やブログやSNSなどに、本心から感想を書くユーザももちろん多いのでしょうが、いわゆる「クチコミ」というものに価値が出てしまうと、それを操作しようとする人が登場するのは自然です。

– Geekなぺーじ:ステルスマーケティング的なクチコミについて (via kogumarecord) Via otsune tumblr まとめサイト 画像保管庫Q
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